Are we spoiled with too many choices?
Posted on 24-Aug-2011 to Relationships and money, Smart Shopping
We have endless options as consumers. It seems as if this would be a good thing. In reality, though, too many choices leave us anxious and unable to decide, according to Gary Belsky and Thomas Gilovich, the authors of Why Smart People Make Big Money Mistakes and How to Correct Them. Apparently, “choice conflict” is a major contributor to financial mistakes: The more good options we have, the less likely we are to make a confident choice.
