Do You Have Blind Trust in Brand Names?
For us ladies, grocery shopping is such a routine that many of us can pick up a brand name bottle of salsa without even glancing at the cheaper option. Remember that to be a smart cookie, you must analyze your choices.
We want to make sure you don’t have a blind trust for brand names because; it turns out, as price goes down quality stays the same.
Actually, the price gap has little to do with the actual food. The higher cost of a brand name is usually due to the research, development and marketing costs that have helped build the household-trusted brand name.
If taste is what you’re worried about, listen up! Consumer Reports Magazine conducted a blind taste-test of store brand foods versus national brand name foods.
There were 29 food categories:
- In 19 categories, the brands were equal in taste
- In 6 categories, the national brand was tastier
- In 4 categories, the store brand was tastier
Store brands are the cheaper and just-as-tasty option. You have no excuse now because, on average, store brand foods cost 27 percent less than their equal-in-quality, brand name counterparts. The proof is in the Kirkland Signature pudding.
